For this campaign I was the lead designer for all out-of-home content as well as all internal point-of-sale. I was challenged with the task of designing and implementing the Luas Domination which involved creating all internal format content and the external surface of the Red Line Luas.
I came up with clever phrases that coincided with the locality of the Luas, playing around with stop names ie. 'Hueston? We have savings!' and 'Spend less in Lidl so you can save more in Jervis!'. This idea gained a lot of traction, driving social media interaction and exposure.
Luas external design
luas internal formats
6 sheet format
48 sheet format
Pearse Station Formats
Store Billboard
T-Side Format
Store POS: ceiling Poster
Luas column formats
Store POS: Trolley inlay
Store POS: EAS cover
