Rebranding for The Car Centre, Connolly Motor Groups used car sub-brand. They requested an eye-catching, updated brand that would appeal to their primary target market (young professionals and students aged 19 to 35) looking for discounted, quality cars. I worked with very simple, very classic fonts, with a location pin point to help the brand look familiar and recognisable among their chosen demographic. This project included all interior & exterior signage, showroom POS, social media content, press ads, website design, digital advertising and all brand guidelines and content.
The Car Centre Interior
Some images from the new Car Centre showroom in Galway city. Displayed are both interior and exterior images of signage and POS I created for the brand. Keeping in-line with the brand values I used various imagery of people in order to give the messaging more personality and intrigue.
The Car Centre Press Ad - Now Hiring
The Car Centre Press Ad -Now Open
The Car Centre Website Design
For the website I wanted to create a design that would keep the viewer on the site and be as easy and straight-forward as possible. I researched competitor sites along with sites I felt worked well and combined different elements of each to create a page that had the customer journey as it's number one priority. You can view the full site at the link below.
