During our NPD (New Product Development) meetings, we identified a gap in our range and an opportunity to encourage consumers to take Omega Active alongside one of our core immunity products, Zest Active. In response, we launched a 7-day trial of our Omega 3s as a complimentary gift-with-purchase pack. I was responsible for designing the new trial box as well as all supporting campaign materials for the launch.
Poster POS
Shelf Talker POS
